Hai Robotics Partners with New Wave France to Strengthen Long-Term Logistics Innovation

Building on the success of their Dutch warehouse collaboration, Hai Robotics and New Wave Group are taking the next step in the French market, introducing warehouse automation solutions tailored for the B2B textile industry. This partnership, with the trusted local integrator, marks the next phase in Hai Robotics' commitment to delivering advanced automation solutions tailored to industry needs.

Addressing Evolving Industry Challenges

As customer expectations rise, logistics operations face mounting pressure to deliver faster lead times, greater accuracy, and improved flexibility. These challenges are further intensified by a growing demand for operational sustainability. To address these needs, New Wave Group has already implemented storage automation in their Netherlands facility and is now expanding these capabilities to their French facility. The new site will feature over 50,000 storage locations enabled by Hai Robotics' flagship HaiPick System 3, supported by 9 HaiPick A42T ACRs (Autonomous Case-handling Robots) and 27 K50 AMRs (Autonomous Mobile Robots). This solution aims to meet New Wave France's goals of optimizing logistics through advanced automation and sustaining business growth over the next decades.

• Increased Storage Density: The 11-meter-high triple-depth racking system increases storage capacity by 30% compared to traditional configurations.

• Enhanced Operational Efficiency: Dedicated workstations and automated coordination streamline workflows. This setup meets New Wave France’s outbound efficiency targets while reducing operational costs.

• Customer Satisfaction: Automation delivers faster lead times and higher order accuracy, improving customer experience and fostering long-term loyalty.

• Competitive Advantage and Profitability: By delivering superior service and operational excellence, the system strengthens market position, driving revenue growth and long-term competitiveness.

Strengthening the Partnership

Christophe Lardy, Managing Director of New Wave France, shared: "Hai Robotics’ expertise in the apparel industry and their efficient storage solutions perfectly align with our goals. This partnership helps us enhance customer loyalty through responsive logistics, double our business capacity, and create additional value for long-term growth."

This collaboration also highlights the significance of partnering with a professional and local integrator to meet the specific demands of B2B apparel logistics.

Delivering Future-Ready Scalability

The HPS3 system is engineered with scalability at its core, allowing seamless integration of additional robots, racks, and workstations as operations expand. Sean Wang, Sales Director at Hai Robotics EMEA, explained: "This partnership demonstrates our shared commitment to operational excellence and sustainable growth. With a scalable and innovative system, we’re setting new standards for warehouse automation in the apparel sector."

The system delivers a 30% boost in storage capacity and has the flexibility to expand to approximately 75,000 storage locations, reflecting Hai Robotics' commitment to scalable solutions.

About New Wave France

Present in France for almost 20 years, New Wave France is a subsidiary of the Swedish giant New Wave Group. Located in the Lyon region (Saint-Priest), New Wave France offers a wide range of comfortable, functional, and technical clothing for men and women. With a focus on innovation, performance, and customer satisfaction, New Wave France delivers expertise and reliable service through a dynamic and professional team.

About Hai Robotics

Hai Robotics is a leading global supplier of automated storage and retrieval systems (ASRS), established in 2016 with 8 offices worldwide and over 60 global partners in its network. Hai Robotics is committed to elevating global inventory accessibility through its versatile systems, which offer unparalleled flexibility, efficiency and superior performance to all facilities.