Global Product Content Manager

We are seeking a versatile and talented Global Product Content Manager to join our marketing team. In this role, you will be responsible for jointly devising strategic marketing campaigns, for which you will be creating compelling product-focused content. Your work will play a critical role in driving sales enablement, enhancing brand awareness and powering lead generation efforts across diverse markets all over the world.

 

Key Responsibilities:

- Develop strategic input on global product marketing campaigns, including identifying content needs, messaging strategies, and channel preferences.

- Create engaging and informative product content, including product descriptions, sales collateral, website content, blog posts, and other marketing materials.

- Collaborate closely with cross-functional teams to understand product features, benefits, and target audience preferences in different regions.

- Conduct market research and competitor analysis to identify opportunities for differentiation and optimization of product content.

- Ensure consistency and accuracy of product messaging across all marketing channels and materials.

- Monitor content performance metrics and provide insights to optimize content effectiveness and drive continuous improvement.

 

Requirements:

- Bachelor's degree in Marketing, Communications, Business, or related field.

- 3 to 5 years of experience in content creation, product marketing, or a related role.

- Exceptional writing and communication skills, with a keen eye for detail.

- Strong project management skills and ability to manage multiple priorities in a fast-paced environment.

- Experience working with cross-functional teams and managing stakeholders.

- Knowledge of SEO principles and best practices is a plus.

- Ability to thrive in a global environment and understand cultural nuances in content creation.

- Fluency in both English and Mandarin Chinese is mandatory.

 

Benefits:

- Competitive salary and benefits package.

- Opportunities for professional development and growth within a rapidly growing company.

- Collaborative, multi-national and supportive work environment.

If you are a creative and results-driven content manager with a passion for product marketing who is looking for the next step in their career by being more strategically involved, we'd love to hear from you. Your primary place of work will be in our office in either Shenzhen, China or Hoofddorp, The Netherlands, depending on your own place of residency. Join us in shaping the future of warehouse automation and making a meaningful impact on our customers worldwide!